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We are reimagining the traditional way of booking models, shaping a more efficient and ethical solution for the industry with technology.


To create the best experience for brands to work with professional models, creatives and creators by using technology and by building a value driven community of committed and qualified talent

People behind iDAL

Mariya Grinina

CEO & co-founder

Entrepreneur bringing together iDAL's first models, clients, investors and industry leaders to challenge the status quo of the fashion modelling industry.

Ian Loughran

CMO & co-founder

Tom Gordon

CTO & co-founder

Multi-award-winning developer (BAFTA, Emmy, IDSA). Built technology for companies across various industries including broadcast (Teachers TV) and fashion (Peclers Plus and Elle Magazine).

Adam Thomas

Head of Brand and Partnerships

Brand consultant for fashion and tech companies from OTB Group to Burberry; previously Managing Partner at Sunshine. Having been on the client side of the business, Adam is driven to make a positive change for the industry he’s been a part of for many years.

Vladislav Solodkiy

Growth Advisor

CEO & Co-founder at a digital bank Arival, Institutional Investor’s World’s Top 40 fin-tech investors. Having been interested in revolutionising technology for the model agency industry for years, Vladislav is thrilled to use his findings as well as his bank’s safety technology in iDAL.

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